كلية العلوم الإقتصادية، التجارية وعلوم التسيير

Designed as a practical companion to the Enterprise Diagnosis course, this handout is intended for first-year Master’s students in Economics and Enterprise Management. Its purpose is to translate theoretical knowledge into the ability to analyze cases, calculate indicators, interpret findings, identify the underlying causes of organizational dysfunctions, and formulate defensible managerial and strategic recommendations. It consequently emphasizes diagnostic reasoning rather than computation alone. The handout contains twenty-two applications grouped into four units: the importance of enterprise diagnosis, internal diagnostic applications, external diagnostic applications, and quantitative strategic diagnosis and decision-making. The exercises address financial and operational performance, resources and capabilities, human-resource management, marketing, information systems, the general business environment, and competitive conditions. To structure these exercises, the handout employs tools including VRIO, PESTEL, Porter’s Five Forces, quantified SWOT, the EFE, BCG, SPACE, GE/McKinsey and QSPM matrices, and MICMAC structural analysis. Each case follows a pedagogical progression from data and calculations to interpretation and decision-making. The numerical scenarios are explicitly presented as hypothetical teaching examples and should not be construed as data from actual enterprises unless otherwise stated.